1st WINTER YOUTH OLYMPIC GAMES: INNSBRUCK 2012 LAUNCHES ITS NEW EMBLEM

Whistler (Canada) – organizers of the Innsbruck 2012 Winter Youth Olympic Games launched their new emblem at a Youth Olympic Games Night at the Austrian House on Wednesday 17.
While the Vancouver Olympics are running fast, organisers of the 1st Winter YOG presented their logo – “Innsbruck 2012”- in which, as a key component, the IOCs brand identity for the Youth Olympic Games “YOG-DNA” has been integrated for the first time.
The design of the emblem reflects the vibrant, youthful city in the heart of the Alps combined with its traditional and natural way of life. The citys name, “Innsbruck”, refers to its founding close to the bridge over the River Inn. Innsbruck relates this to its legacy as past Olympic Games hosts in 1964 and 1976 and the journey to the first Winter Youth Olympic Games in 2012.
The Golden Roof, the most famous sight in Innsbruck, is an essential, unique part of the Innsbruck 2012 emblem. It symbolises the well-known hospitality of the Tyroleans, and the golden colour represents excellence in sports and cultural events.
In attendance at the launch was IOC Vice-President and Chairman of Singapore 2010 Ng Ser Miang; IOC Coordination Commission Chairman for Innsbruck 2012 and International Ski Federation (FIS) President Gian-Franco Kasper; Pernilla Wiberg, Innsbruck 2012 Coordination Commission Member; Austrian Olympic Committee President Dr Karl Stoss; and Tyrol Tourism Board Director Josef Margreiter.