Rome, May 5, 2016 – In time for Mother’s Day, celebrated this month in many countries, and to celebrate the fast approaching Rio Olympic Games, Worldwide TOP Partner Procter & Gamble has debuted its 2016 campaign “Thank You, Mom” by releasing the new video, “Strong”.
After London 2012 and Sochi 2014 P & G is celebrating the “Thanks Mom” campaign for the 2016 Olympic Games in Rio de Janeiro for the third time. The 2016 film, “Strong”, follows the Olympic Games journeys of four mothers and their children, showing the moments when a mother’s strength makes all the difference, and building to the moment when each child summons their own courage on the world’s biggest sporting stage – the Olympic Games.
“This campaign began with the insight that behind every athlete is an amazing mum,” said Marc Pritchard, P&G Global Brand Officer, “Being the Proud Sponsor of Moms is the natural way for us to look at the Games, because P&G brands are part of the journey that mums of Olympians, and all mums, take with their kids every day. We see how strong moms are in every facet of their lives, and how their children draw on that strength as they grow. Through our campaign, we invite everyone to join us in saying ‘Thank You’ to mums for the role they play in raising strong children.”
The critically acclaimed films from P&G’s previous Olympic Games campaigns, “Pick Them Back Up”, “Kids” and “Best Job”, are among the most-viewed Olympic Games videos of all time.
As part of P&G’s dedication to bringing the best to mums around the world each and every day, P&G brands will partner with Olympians and their mums on their journey to the Olympic Games Rio 2016 across 21 countries around the world.
Among the first appointed P&G ambassadors :
-Beate Schrott (Austria’s 100-m hurdles specialist) and her mum Doris,
-Jessica Ennis-Hill (UK, Heptathlete, Olympic Gold Medallist), who is a mum herself, and her mum Alison
-Ashton Eaton (USA, Decathlon, Olympic Gold Medallist) and his mum Roslyn
-Jaqueline Carvalho (Brazil, Volleyball, Olympic Gold Medallist), who is a mum herself, and her mum Josiane
In celebration of the strength it takes to compete on the world’s biggest stage, these athletes and their families will be hosted at the P&G Family Home in Rio de Janeiro.