Tarragona, May, 2016 – The European Olympic Committees (EOC) has signed a sponsorship deal with bread and bakery ingredient producer “Backaldrin The Kornspitz Company”, uniting both organisations’ determination to support European athletes in competing at elite and community levels.

EOC President Patrick Hickey and Secretary General Raffaele Pagnozzi signed a Charter of Cooperation with Backaldrin CEO Harald Deller and corporate communications and marketing board member, Wolfgang Mayer, in Tarragona ahead of the EOC Executive Committee meeting and Seminar taking place in the Spanish seaside town from 19-21 May.

Backaldrin, the leading manufacturer of baking products in Austria, also sponsor the Austrian Olympic Committee (ÖOC) and the German Olympic Sports Confederation (DOSB) as well as the Jordan Olympic Committee (JOC).
EOC President Patrick Hickey said: “We are delighted to be signing this agreement with Backaldrin. They are an established sponsor of other European NOCs and their message that elite performance in sport relies on proper nutrition is a very positive one for athletes to learn at a young age.”

Backaldrin CEO Harald Deller said: “We are very proud to have received the EOC’s trust with this deal and we hope it is the start of a great partnership. At Backaldrin The Kornspitz Company, sponsoring professional and youth sport is an important part of our social responsibility and sustainable business practices. In sponsoring the EOC, we hope to reach out to elite athletes and young people in general and promote healthy eating habits as a cornerstone of both elite athletic performance and a healthy lifestyle.”