On the eve of its General Assembly, the European Olympic Committees (EOC) has revealed its new corporate logo as one part of a completely new look and feel for the organisation.
The key inspiration for the new look and feel is the pattern of a mosaic – an art form synonymous with European history and culture. The EOC’s corporate logo consists of a 50-piece mosaic representing the 50 member nations of the European Olympic Committees.
The EOC’s new look and feel was commissioned and approved by President Patrick Hickey in April and was revealed at tonight’s welcome dinner for General Assembly delegates gathering in Minsk. The reveal process for the logo involved the active participation of National Olympic Committee representatives who each placed a mosaic piece to help create an enlarged version of the logo.
EOC Acting President Janez Kocijančič said:
“The EOC’s new look and feel is an excellent visual representation of Europe and the unifying role that sport plays across our continent.
“Tonight’s logo reveal was an innovative way to introduce our new corporate logo to our membership, who will receive a full briefing during the General Assembly tomorrow about the new look and feel and how it can be used by them for marketing purposes.”
Earlier in the day the EOC Executive Committee met for the fourth and final time in 2016 to prepare for the General Assembly starting tomorrow.
The General Assembly will open on Friday with a welcome address from His Excellency Alexander Lukashenko, President of the Republic of Belarus, who is also the NOC President. Sheikh Ahmad Al Fahad Al Sabah, the President of the Association of National Olympic Committees, will also address members.
The agenda for day one includes an update on the second edition of the European Games in 2019 and a celebration of the European Youth Olympic Festival on the occasion of its 25th anniversary this year.
