Delegates from the European Olympic Committees (EOC) participated in a productive hybrid meeting to discuss coverage and innovative methods of how to deliver an athlete centred approach for the European Games Kraków Małopolska 2023. The meeting took place at the EOC headquarters in Rome on 26 November 2022.
EOC representatives were joined by members of the European Games Kraków Małopolska 2023 Organising Committee, alongside their partners ATOS and the European Broadcasting Union (EBU).
Constructive conversations were held to discuss ideas of how to highlight the athletes that will be competing at the Games, which included valuable input from EOC Secretary General, Raffaele Pagnozzi, Chair of the Coordination Commission, Hasan Arat, President of the Organising Committee, Marcin Nowak and Head of Strategy and Business Operations for EBU, Jean-Baptiste Casta.
During his introductory speech, Mr. Arat emphasised that the broadcasting arrangement for the Games would provide world-class coverage that will reach millions of households across the continent, saying, “We strongly believe that the best athletes in Europe, competing at the biggest multi-sport event on the continent since the Olympic Games London 2012, deserve coverage of the highest quality. Together with my colleagues, we are working hard to ensure that this becomes a reality. Our agreement with the EBU will enable us to share all the unforgettable moments from the event across a variety of digital platforms. We are committed to delivering coverage of the Games that highlights the spectacular ability of our athletes, as well as displaying the passion and energy of the fans that will be in attendance in Poland.”
During the meeting, an update was provided on the state of the tenders and contracts for the host broadcast and how they would cooperate with the EBU. Mr. Casta informed delegates of the EBU’s direct-to-consumer plans, explained how the EBU European Games platform would operate and spoke on the progress being made in discussions between the organisation and other broadcasters.
Additionally, social media promotion and clippings from the Games featured on the agenda, with discussions covering archival footage and highlight reels. EOC representatives delivered an update on the objectives for the European Games Kraków Małopolska 2023 and expressed their satisfaction with the progress being made in a variety of operations. Delegates emphasised the importance of having a clear strategy for the promotion of broadcast schedules to ensure that fans know exactly when events will take place and allow them to plan accordingly.
There is just over 6 months to go until the start of the European Games Kraków Małopolska 2023, which takes place from 21 June – 2 July 2023, and will feature 25 sports.
